FREELETICS
CONTENT CAMPAIGN
PRODUCTION
AGENCY: ÜBERGROUND
Überground radically differentiated the fitness start-up Freeletics from the competition in their first, major campaign: the goal of communication was brutal honesty: only if a fitness program is hard, it works. We produced content for TV spots, the Freeletics website, in-app, all social media channels and performance marketing.
THE TRUTH ABOUT GREATNESS
DIRECTOR: OPOSSUM PLATYPUS
DOP: MAHER MALEH