Right from the start, our conceptual focus was on the relationship between driver and vehicle. For these parameters, we designed a future world that is familiar and abstract at once. Where everything increasingly focuses on a superior driving experience, where the thrilling orange becomes a pumping heartbeat.
The new vision vehicle made by BMW is not a family car. Nevertheless, our production families from Hamburg and Lisbon jumped in together and realized a film to go off with.
For the shoot, we travelled with two camera teams to Munich, Lisbon and Spain. Equipped with the Alexa Mini and Sony Venice, we shot the material for the launch film as well as additional assets and BMW Design Talks, in which Adrian van Hooydonk and Domagoj Dukec talk about the vision and the design process.
During the edits, we took sharp turns, accelerated fast and never lost our goal out of sight. That would have never been possible without oscar winning music composer Hans Zimmer, who created the futuristic car sounds and the music for this film.
VISION M NEXT | LAUNCH FILM