BMW

LAUNCH CAMPAIGN
CONCEPT & PRODUCTION

Right from the start, our conceptual focus was on the relationship between driver and vehicle. For these parameters, we designed a future world that is familiar and abstract at once. Where everything increasingly focuses on a superior driving experience, where the thrilling orange becomes a pumping heartbeat.

The new vision vehicle made by BMW is not a family car. Nevertheless, our production families from Hamburg and Lisbon jumped in together and realized a film to go off with.

VISION M NEXT

DIRECTOR: ALEXANDER DE LUKOWICZ & LEO BEISERT

DP: MAHER MALEH & TIM HÖDDINGHAUS

CONCEPT & CREATIVE DIRECTION: ALEXANDER DE LUKOWICZ & LEO BEISERT

PRODUCER GERMANY: ANNA SCHULZ

PRODUCER PORTUGAL: JOAO FARIA

POST PRODUCER: MALTE SCHLIEKER

EDITOR & VFX: HANS HARTMANN

GRADING: LUTZ FORSTER

COMPOSER: HANS ZIMMER