BMW
LAUNCH CAMPAIGN
CONCEPT & PRODUCTION
Right from the start, our conceptual focus was on the relationship between driver and vehicle. For these parameters, we designed a future world that is familiar and abstract at once. Where everything increasingly focuses on a superior driving experience, where the thrilling orange becomes a pumping heartbeat.
The new vision vehicle made by BMW is not a family car. Nevertheless, our production families from Hamburg and Lisbon jumped in together and realized a film to go off with.
VISION M NEXT
DIRECTOR: ALEXANDER DE LUKOWICZ & LEO BEISERT
DP: MAHER MALEH & TIM HÖDDINGHAUS
CONCEPT & CREATIVE DIRECTION: ALEXANDER DE LUKOWICZ & LEO BEISERT
PRODUCER GERMANY: ANNA SCHULZ
PRODUCER PORTUGAL: JOAO FARIA
POST PRODUCER: MALTE SCHLIEKER
EDITOR & VFX: HANS HARTMANN
GRADING: LUTZ FORSTER
COMPOSER: HANS ZIMMER